06Evidence A

Don’t buy therapies or devices that claim to cure paralysis, blindness, or deafness

China’s Advertising Law draws a hard line. Ads for medical care, drugs, or medical devices must not guarantee efficacy, must not state cure rates or effectiveness rates, and must not use endorsers to recommend or prove. So lines like “stand up after three courses” or “so many people have recovered” are illegal ads on their face; you do not need to study the claimed mechanism. Advertisements other than those for medical services, medicines and medical devices must not mention treating disease.

Cost

There’s no direct cost, but it saves you money. The hard p…

Benefit

Article 16 of the Advertising Law states that ads for medical services, drugs, and medical devices must not co…

Cost

There’s no direct cost, but it saves you money. The hard part is that family members, full of hope, can’t be dissuaded from buying them.

Benefit

Article 16 of the Advertising Law states that ads for medical services, drugs, and medical devices must not contain any of the following: (1) assertions or guarantees regarding efficacy or safety; (2) information about cure rates or effectiveness; (3) comparisons of efficacy, safety, or performance with other drugs or medical devices, or with other medical institutions; (4) use of endorsers or testimonials to recommend or vouch for the product. Article 17 adds that aside from ads for medical services, drugs, and medical devices, “no other ads are permitted to reference disease treatment functions, nor may they use medical terminology or language that could easily be confused with drugs or medical devices.” Article 4 further requires all ads to be free of false or misleading content, and to not deceive or mislead consumers; advertisers bear full responsibility for the accuracy of their ad content (National regulations, revised 2021).

Original sources

中华人民共和国广告法(2021 年修正,第四条、第十六条、第十七条). https://flk.npc.gov.cn/detail?id=ff8081817ab231eb017abd6bd860052d

Open source link
Book note

There is only one test: whether it dares to overstate. A proper hospital rehabilitation department will not promise you will stand up after a set number of courses. Report such promotion to 12315 or the local market regulator. Health-product scripts follow the same path — see Section 6, item 10 (health products). If you already bought and want money back, use the online-purchase and prepaid-consumption routes — see Section 5, item 29 (online purchases follow platform rules). Beneficiaries are you and your family.

My note